Guide
Website or Instagram: what a real estate business needs
Many builders and agents start on Instagram. Here is what each one does well, and why they work best together.
What Instagram does well
It is quick to post, easy to share, and good for showing new projects and site progress to people who already follow you.
Where it falls short
Buyers cannot filter posts by area, price, or property type, and older posts are hard to find again.
What a website adds
A website keeps every project or listing in one organised place, with details, a map, and an enquiry form that reaches you directly.
Being found in search
People who search for property in a specific area can land on a website page written for that area. A social profile is rarely found that way.
Use them together
Post on Instagram to get attention, and link each post to the matching page on your website for full details.
Start small
A few well-made pages are enough to begin with. You can add projects, listings, and areas as your business grows.